sf crushing: florists and floral designers

sf crushing- florists

 

if there is one thing i’ve been appreciating like whoa since being out here – especially for the season and how drastically different it’s being represented here versus chicago – it’s the abundance of plant life. honeysuckle practically wraps a lasso of scent around you as you walk by, forcing you to stop and bathe in the sweetness surrounding you on the sidewalk. the flower buds on the tree outside my living room window have blossomed and burst and since given way to small bright green leaves. there’s crazy jurassic fauna and spiky fluorescent flora. everything smells like heaven, especially after it rains.

to celebrate this bouquet of floral inspiration, my next sf: crushing focus is on the floral designers and florists that harness and arrange and display and showcase and set free the plethora of local flowers and ferns and branches and everything else at their disposal.

 

here are my top three for now:

 

studio choo homepage

 

Studio Choo

the name, first of all, is adorable – as is it’s inspiration (i also tend to have a particular penchant for other creative jills or jillians). the work that this duo – jill and alethea – puts together is just breathtaking. all of their arrangements and installations have a backyard cozy comfortable feeling, but with an elevated sensibility. their use of local grown flowers, and the care they take to showcase each bloom, is heartening. i just want to go live in their studio – what a thoughtful and artistic space to spend their days! take a look through their blog – i love how each post not only showcases the stunning visuals, but tells a personal story of each project’s inception.

 

twigss homepage

 

Twigss Floral Design

as soon as i opened up the website for twigss, i fell in love. i’m obviously the target audience for a hand-drawn laurel wreath and hand lettered logo design. and then they’re a mother-daughter team. and then their philosophy is so spot-on, i feel like i already know them. and then their photos and their flowers are just. well, they’re just gorgeous. i love the seasonal influence that takes precedence in each of their displays, bouquets and headpieces. and i also love their appreciation of the entire lifecycle of a flower – from bud to bloom to decay and deadhead. i’ve been pouring over their blog, and i suggest you do the same.

 

chestnut & vine homepage

 

Chestnut & Vine Floral Design

succulents. succulents. succulents. i’ve been looking for a floral designer/florist in the bay area who uses succulents in an artful way, and svenja brotz of chestnut & vine has hands-down the most gorgeous, lush, well-thought out arrangements using these amazing plants. succulents of all different colors, sizes, and paired with the interesting and complimentary blooms – i could look at her website all day. and i love that she’s based in the east bay, just a bit north of where i am, up in quaint and bustling berkeley. bringing a european sensibility to the abundant materials of northern california, she’s got a real talent for combining skill, vision, and resources. i just want to fill my home with her creations.

 

next week in the sf crushing series: invitations and paper goods. this is a special one, so i’m excited to share with you my favorites in the world of paper and design. have a beautiful weekend!

 

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